c) A segment of data separated out in a report for comparison. Analyzing your Google and Facebook ad metrics is a good start. a) The percentage of sessions that result in a site registration b) The percentage of sessions that are unique c) The percentage of sessions which contain three or more pageviews d) The. The term "KPI," by its definition, is. Metrics are quantitative measurements related to one or more dimensions. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as member status?, Which kinds of hits does google analytics track?, To recognize users across different devices, what. Google Analytics uses the data-driven attribution model by default. However, it is wiser to apply new filters to test views. , Chrome) Geographical location of the user (e. 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The dates in your date range. , English) Campaign / Campaign ID The name of a marketing campaign that led to a conversion (e. Study with Quizlet and memorize flashcards containing terms like What scope applies to Custom Metrics?, What channel is not included in the default Channels report?, Google Analytics cannot collect data from which systems by default? and more. Google Analytics for Beginners Learn with flashcards, games, and more — for. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, what does the "users" metric measure?, What is the "bounce rate" in Google Analytics? and more. Click on the “Admin” button and navigate to the view of choice. About Quizlet; How Quizlet works; Careers; Advertise with us; Get the app; For students. 9. Content Grouping B. Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In Google Analytics, what is the "Bounce Rate"? and more. Which of the following statements best defines data? Organize. For example, if you select "City" as the primary dimension and "User. The total number of visits to your website B. Funnel Analysis. This exam covers Universal Analytics. Custom Dimension D. Essentially, metrics involve quantitative values that offer insights into. False. Study with Quizlet and memorize flashcards containing terms like Choosing a KPI is: -A permanent decision -Best done with the help of an experienced consultant. Throughout most reports, metrics are the quantitative measurements of data and dimensions are the labels used to describe them or, in even easier. Study with Quizlet and memorize flashcards containing terms like What is "remarketing" in Google Analytics? 1. How can you use Channels to determine which marketing efforts are the most successful?, Which Source and Medium combination is likely to have the highest conversion rate and the highest. Study with Quizlet and memorize flashcards containing terms like Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct, "Digital analytics" is the analysis. Dimensions Browser Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. In Multi-Channel Funnel reports, how are default conversions credited?Study with Quizlet and memorize flashcards containing terms like Three steps to marketing funnel, How to step up Google Anayltics, What are 5 things google Analytics can track and more. Match. What is a "secondary dimension" in Google Analytics? (click here)An. Test. T/F A competitive research scorecard ranks a business and their competitors on important metrics to uncover insights. What feature is required to send data from a web-connected device (like a Point-Of-Sale system) to Google Analytics? Google. Metric. 1) Business objective: A broad, top-level goal for your company. k. Study with Quizlet and memorize flashcards containing terms like In Google Analytics, what is the "Bounce Rate"? A. e, Twitalyzer and Sweetspot). Data analytics. Landing Pages report C. Study with Quizlet and memorize flashcards containing terms like (T/F) A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously Collected. Study with Quizlet and memorize flashcards containing terms like Google Analytics can collect behavioral data from which systems?, To track website behavior data with Google Analytics, which steps will you need to complete?, The Analytics tracking code can collect which of the following? and more. Many report tables display a row for each possible combination of primary and secondary dimension values. Study with Quizlet and memorize flashcards containing terms like what feature collects company specific data such as member status? Custom Filter Event Tracking Custom Dimension Custom Metric, what kinds of hits does Google analytics track? Pageview Event All of the above Transaction, to recognize users across different devices, what. Content Grouping A roll-up of content in the Behavior reports that groups several pages or screens together to better reflect the structure of your site or app. There are so many metrics available on Google Analytics; it's almost nearly impossible to use them all effectively. The tracking code is executed every time the page loads 3. The main website actions users take that accomplish stated business goals3. D) Metrics are quantifiable measures. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics and dimensions. and more. Prepare for a programmatic. Same scope. Within Hootsuite Analytics, you can add a report template, which is. AdWords Campaign traffic, Which report indicates the last page users viewed before leaving your website? A. 3. Essentially, metrics involve quantitative values that offer insights into different aspects of your website's performance and user behavior. A segment of data separated out. Collecting data form 2 related websites with different domains in a single Google analytics property. , Which of the following are examples of sources? Select all that apply. Two Sides to Web Site Analysis: Marketing Optimization: 1) Conversion rate by marketing channel - paid search, display, retargeting, affiliate, email, social. To recognize users across different devices, what feature must be enabled? User ID. 3. Hourly, Day, Week, Month views in the time graph B. Google Analytics Certification. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. A list of keyboard shortcuts for measurement tasks in Google Analytics. Study with Quizlet and memorize flashcards containing terms like What feature collects company specific data such as member status?, What kind of hits does google analytics track?, To recognize users across different devices, what. Website referral traffic B. The main website actions users take that accomplish stated business goals3. All of these are correct: Page-tracking hit• Event-tracking hit• Ecommerce-tracking hit. For example, to identify the impact that users who searched the "books" category had on your business, go to Behavior > Site Search > Search Terms, select Site Search Category as the primary dimension and click the "books" category in the table. True. Study with Quizlet and memorize flashcards containing terms like what feature would be used to compare two date ranges in a report?, What does the "users" metric measure?, what is the"bounce rate" in google analytics? and more. What is Google Analytics? A web analytics service that tracks conversions and reports website traffic True or False: Earned media is the most valuable type of media. A Google Analytics report is made up of dimensions and metrics. The remaining will act as supporting metrics. Quizlet Plus for teachers. Google’s Analytics support site provides the following definition: A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In Google Analytics, what is the "Bounce Rate"? and more. If you don’t have a data and analytics background, the UI is. The dates in your date range. 10. custom channel groupings c If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will google analytics report the session?What is a “metric” in Google Analytics? A metric is a quantitative measurement that tells you the number of people within each dimension. Click the card to flip 👆. In most cases you'll have access to a single ___ that's storing data for your website, but if you're managing multiple websites that aren't directly related, then these should be stored in separate ___. What data does Google Analytics prohibit collecting? An attribute of a data set that can be organized for better analysis What is a "dimension" in Google Analytics? Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In GA, what is the "Bounce Rate"? and more. You can change the default 30 minute session timeout in Google Analytics. calculated metric b. 98 terms. g. What does the "Users" metric measure? A. Ecommerce. In this report, which of these is a "metric" in Google Analytics? How many users were on mobile phones Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?Google Analytics 4 (GA4) is the latest version of Google Analytics. Create a brand new Instagram Business account, specifically to be used in Hootsuite. Edit. Study with Quizlet and memorize flashcards containing terms like Metric System, meter, centimeter and more. Resources. The metric data used to measure business success2. When Google Analytics can't distinguish a new user. About Quizlet; How Quizlet works; Careers; Advertise with us; Get the app; For students. What is the "Bounce Rate" in Google Analytics? and more. What can you do with audience triggers? a. Fill in the blank: In data analytics, the data ecosystem refers to the various elements that interact with one another to produce, manage, store, _____, analyze, and share data. --The numbers in a data set often paired with dimensions. Account selector, What does the "Users" metric measure? A. Metrics might include visitor numbers, revenue, goal completions, and so on. conduct research regarding what has been done regarding the planning process in the past. A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Help center. Study with Quizlet and memorize flashcards containing terms like Google Analytics can collect behavioral data from which systems?, To track website behavior data with Google Analytics, which steps will you need to complete?, The Analytics tracking code can collect which of the following? and more. Google Analytics is a simple-to-use, mostly automated solution for the gathering and analysis of web traffic data. Transaction Hit (also called ecommerce hit) can pass data to analytics about ecommerce purchases such as: -product purchases. Study with Quizlet and memorize flashcards containing terms like Account, Acquisition, Active Users and more. 1 minute. Increase email click rates: The number of people that click on links included in your sent email. Study with Quizlet and memorize flashcards containing terms like Web Analytics, User, New Users and more. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. SEMrush Traffic Analytics is like Google Analytics with access to your competitors' direct, referral, search and social traffic. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. (Note: Many ad metrics below can also be applied to display advertising and other channels like email and social media. Term. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? a) Custom Filter b) Event Tracking c) Custom Dimension d) Custom Metric, Which kinds of hits does Google Analytics track? a) Pageview b) Event c) All of the above d) Transaction, To recognize users across different. C) hey help bring meaning to data. Dimensions and Metrics in Google Analytics. About us. c. (Google Analytics) traffic data. Search engine traffic other than Google C. )1) Business objective: A broad, top-level goal for your company. Click the card to flip 👆. 1) The site is a machine, each page has a purpose. Per its estimate, that amounts to 56. What is a secondary dimension in Google Analytics quizlet? In Google Analytics, what is a “secondary dimension”? An additional dimension you can add to a report for more specific analysis. What feature would be used to compare two date ranges in a report? A. Event Tracking C. What Is A "Dimension" In Google Analytics. Users that had at least one session on your site in. BUS 421 CH 12 Quiz. About us. 3. This goal typically focuses on increasing revenue, profit margin, or volume (for example, units sold). B. Which kinds of hits does Google Analytics track? Pageview, Event, Transaction. The main reason people use Google Analytics goals is that metrics aren't enough. So, ___ flows in, and ____ flows out and more. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. You can change the default 30 minute session timeout in Google Analytics. , A sample metric. -Metrics help determine if goals are being achieved. Identify areas of strength and weaknesses. Culture. construction: sales revenue as a percentage of market sales revenue. Study with Quizlet and memorize flashcards containing terms like Web Analytics 1. The Evolution Of Search & SERPs 2024. You can change your attribution settings in Attribution Settings on the Admin page. Flashcards; Test; Learn; Solutions; Q-Chat: AI Tutor; Spaced Repetition; Modern Learning Lab; Quizlet Plus;Percentage of overdue project tasks. 1 km. This activity is also available in English. What are Table filters in Google Analytics? Google Analytics filters are a powerful option to modify your reports’ included or excluded data. You can not use the same index for two or more metrics. 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By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. Which of the following can be done with the Display & Video 360 integration? (select three) Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart. you can use these to categorize interactions in reports that are specific to your website. Content groupings allow you to view and compare aggregated metrics by content group name,. When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. 18 During data processing, Google Analytics: transforms your raw data from collection according to your configuration settings. Real-time reports C. What is a metric in Google Analytics quizlet? In Google Analytics, what is a “metric”? The numbers in a data set often paired with dimensions. A report that offers information about your audience. Event Hits pass four parameters of data in the URL. aggregates your data into database tables. SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend. Types Of Hits Google Analytics Track. The Audience section contains seven essential metrics. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. -Import Analytics Goals and transactions into Google Ads as conversions. True. b) The dates in your date range. organizes hits into sessions. Study with Quizlet and memorize flashcards containing terms like In Google Analytics, what is a "metric"?, In Google Analytics, what is a "dimension"?, True or false: Once Google Analytics processes data, it's stored in a database where it can't be modified. Study with Quizlet and memorize flashcards containing terms like all of the above, Custom Dimension, User ID and more. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately (T/F), What does google analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric, When does the. What feature is required to collect the number of comments users posted to a web page> a. B) They are used to track the status of a marketing process. Google Ads KPI Examples. That last line deserves a little more attention: triggering a single request to the Analytics server. Author of four best-selling books on digital analytics and conversion optimization. Study with Quizlet and memorize flashcards containing terms like A pageview hit will be sent by the tracking code to google analytics every time a user:, the following is required if you want to use multi-channel funnels:, which of the following would NOT be a valid metric-dimension combination and more. a new resource to help you get the most out of Google Analytics 4. One of the greatest benefits (at the same time a challenge) is the flexible data model. What does the "Users" metric measure?, 3. Terms in. Google Analytics. Choose the right mobile asset. A dimension that can help you analyze site performance. (We know your total sessions are way higher in real. Measure your customer-centric. a. True. executive summary of metrics and graphs. , What does Google Analytics call a URL that passes data parameters for reporting?, When does Google Analytics tracking code send a. Study with Quizlet and memorize flashcards containing terms like How to Switch between different views?, how to switch different accounts, Where are my notifications?? and more. Blog. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status?, If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on will NOT count as a goal?, Which is not a. Add the Analytics tracking code to each page of your site. Study with Quizlet and memorize flashcards containing terms like Sessions, Users, Page Views and more. Study with Quizlet and memorize flashcards containing terms like What is the URL parameter that auto-tagging appends to an AdWords destination URL?, The Measurement Protocol is a standard set of rules for collecting and sending hits to GA. All Pages report B. You may assign multiple properties to each account, so you can collect data from different websites, mobile applications, or other digital assets associated with. Study with Quizlet and memorize flashcards containing terms like 1. What is a “metric” in Google Analytics? A segment of data separated out in a report for comparison; The dates in your date range; A dimension that can help you analyze site performance; The numbers in a data set often paired with dimensions . Custom Metric, Which kinds of hits does Google Analytics track? A. Click the card to flip 👆. To recognize users across different devices, what feature must be enabled?. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. For example, the report will display cost and performance metrics for non-Google search engine campaigns and keywords if you upload the associated cost data. 0, Web Analytics 2. Study with Quizlet and memorize flashcards containing terms like Enabling auto-tagging does what?, Which of these is a scope for Custom Metrics?Importing Product Data into Analytics simplifies and reduces the amount of ecommerce data you need to send along with hits, like Pageviews and events. Which of the following statements best defines data? Organize. Study with Quizlet and memorize flashcards containing terms like website data collection begins with a snipet of, The goal of the trakcing code is to, Interactions on your website can be as simple as and more. Flashcards. The numbers in a data set often paired with dimensions. For example, a dimension will let you know which country your visitor came from, but a metric will let you know how many other people also came from that country, plus what that country’s average session duration is. The percentage of brand mentions or people talking about a company online compared to its competitors. Study with Quizlet and memorize flashcards containing terms like True or False: Website analytics provides insight into a website's performance as well as the performance of other media such as social media, email, organic search, and paid ads. You can also create custom dimensions and user metrics to snatch data points specific to your website. . Flashcards. Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals. A Google Analytics report is made up of dimensions and metrics. Account selector, 2. What are metrics vs dimensions metric: unit of information taht tells you how some aspect of your business performed during a specific timeframe (column header) dimension: criteria your metrics are being measured against (rows). A metric, When. imports data from other sources you’ve defined, like Google AdWords or. When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only. Quizlet, Inc. Study with Quizlet and memorize flashcards containing terms like what feature must be enabled to use multi-channel funnels?, What Data table display compares report metrics to the website average?, view filters are applied in what order? and more. A dimension 4. Go to Instagram natively and tap the Hootsuite icon in your settings. Hourly, Day, Week, Month views in the time graph B. The total number of visits to your website B. What report indicates the pages of a website where users first arrived? The Measurement Protocol. A segment of data separated out in a report for comparison. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?, 1. You can use bounce rate as a metric that indicates the quality of a webpage and/or the “quality” of your audience. About us. Study with Quizlet and memorize flashcards containing terms like 1. Content groupings allow you to view and compare aggregated metrics by content group name,. True or false: only 15% of CMOs have been able to quantify the impact of social media. - Mobile Applications. Verified answer. What happens when this setting is enabled? -Events can be associated with signed-in users to enable cross-device reporting -Events from your mobile app can be combined with your existing website data -Conversion reporting for the web data stream uses machine learning to distributes credit across channels -Additional events are collected from. Social media traffic D. Dimensions are attributes, or categories, of data. Study with Quizlet and memorize flashcards containing terms like 1. A list of keyboard shortcuts for measurement tasks in. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. Explanation: Metrics are quantitative measurements. Study with Quizlet and memorize flashcards containing terms like True or False: Website analytics provides insight into a website's performance as well as the performance of other media such as social media, email, organic search, and paid ads. Marketing Metrics and Analysis. Online point-of-sales systems. Log in. 5. Screenview Hit – Screenviews are similar to pageviews. Content groupings allow you to view and compare aggregated metrics by content group name, as well as individual URL, page title, or screen name. Click the card to flip 👆. If you're studying for the GAIQ exam and need some help along the way, we've put together a set of sample questions that could show up on your exam along with. They can provide information about the origin of website traffic, how website users navigate and interact throughout a website, what content and web pages they're most engaged with, and how they exit the site. What's new. Which Google Analytics visualization compares report data to the website average? Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Solutions. How to find mobile customers. Learn vocabulary, terms, and more with flashcards, games, and other study tools. What can you do with audience triggers? a. You can combine a metric X with a. what IS possible. Study with Quizlet and memorize flashcards containing terms like What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics?, Outcomes. Event C. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. -The dates in your date range. A dimension that can help you analyze site performance. What does the "Users" metric. The component of the Google Analytics platform that manages which data is collected for your site, mobile app. Well, actually, quite the opposite. (select all answers that apply) 1. Data is a collection of facts. 1 / 69 Google Analytics. We segment metrics using dimensions. -Metrics help bring meaning to the data. Date range comparison D. A. what are the six things real time summarizes. You may assign multiple properties to each account, so you can collect data from different websites, mobile applications, or other digital assets associated with. Q. Study with Quizlet and memorize flashcards containing terms like What are the steps in creating a measuring plan?, What does KPI stand for?, Are KPI's automoatically tracked as goals in GA? and more. 2. In reality, they represent two completely different concepts. Transaction Hit (also called ecommerce hit) can pass data to analytics about ecommerce purchases such as: -product purchases. What does the. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric, What kinds of hits does Google Analytics track? Pageview Event Transaction All of the above, To recognize users across different devices, what. The percentage of visits when a user landed on your website and exited without any interactions B. A temporary or persistent cookie is dropped onto the user's browser 4. Now, you will have access to every metric and stat you could conceive of. D) Metrics are quantifiable measures. Terms in this set (45) Google Analytics can collect behavioral data from which systems? - E-commerce platforms. Data analysis. Online point-of-sales systems. Engagement rate Formula. Metrics are quantitative measurements. Study with Quizlet and memorize flashcards containing terms like what feature would be used to compare two date ranges in a report?, What does the "users" metric measure?, what is the"bounce rate" in google analytics? and more. What report indicates where users start or exit the conversion funnel? Goal Flow report. Measures data. Custom Dimension d. Which of the following is a hit type tracked by. A metric that companies use to measure the willingness of customers to recommend a company's products or service to others. (T/F), What does Google Analytics call a URL that passes data parameters for reporting? 1. Google Analytics reads lowercase and uppercase as two different characters. An attribute of a data set that can be organized for better analysis. Study with Quizlet and memorize flashcards containing terms like True or False: Website analytics provides insight into a website's performance as well as the performance of other media such as social media, email, organic search, and paid ads. Study with Quizlet and memorize flashcards containing terms like What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics, What report would best help identify potential browser issues with website traffic? The Active Users report The New. b) The dates in your date range. Study with Quizlet and memorize flashcards containing terms like What scope applies to Custom Metrics?, What channel is not included in the default Channels report?, Google Analytics cannot collect data from which systems by default? and more. Study with Quizlet and memorize flashcards containing terms like A collection of 1,000 images is considered structured data. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. Transaction D. If you had 1,000 engaged sessions and 10,000 total sessions, your engagement rate would be 10%.